VIVEK KUMAR SINGH

Facebook users is in excess of 5 per cent of the voting population.

Social media, especially Facebook, is likely to play a decisive role in the outcome of the next general elections to be held in mid-2014.

Social media, especially Facebook, is likely to play a decisive role in the outcome of the next general elections to be held in mid-2014.

High-impact constituencies are those where the number of Facebook users is more than the winner’s margin of victory in the LS polls or where Facebook users account for more than 10 per cent of the voting population. The medium-impact ones are those where a Facebook user can influence another voter who may not be on the social networking site. These are the ones where the total number of Facebook users is in excess of 5 per cent of the voting population.